Lead Generation Funnel: Career Changers
Project Overview
Alexis Parker is a hypothetical career coach specializing in guiding career changers in successfully transitioning to their new desired fields. She helps individuals gain clarity, overcome obstacles, gain confidence and achieve their career goal. She wants to build her Facebook community where she mainly interacts with her audience through free guides and live Q&A.
Platform
Autoresponder
Project Background
Funnel Goals
Drive Traffic to a Facebook Community
Target Audience
Individuals transitioning to a career
Pain Points
Wants to transition to a new career but lacks direction, has self-doubt, and overwhelmed with obstacles
Goals
Land a new role, build confidence, network
Funnel Goals
Drive Traffic to a Facebook Community
Target Audience
Individuals transitioning to a career
Pain Points
Wants to transition to a new career but lacks direction, has self-doubt, and overwhelmed with obstacles
Goals
Land a new role, build confidence, network
Funnel Map
Funnel in Action
Funnel Design
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